With Budget Pressures, Rising Consumer Power, And Ongoing Pandemic Impacts, Marketers Must Adapt Quickly To Changing Landscapes To Drive Growth.

Discover how customer data analysis can elevate your business strategy and drive growth. Nielsen 2023 consumer survey report | 3 key findings: Yet this growth isn’t coming at tv’s expense.

The New Model For Media Measurement.

As a private label manager, you are tasked with the success of the private label brand. Based on nielsen’s 2024 annual marketing report, 68% of global marketers say retail media is more important to their media strategies than a year ago. Advertisers are eager to turn to retail.

Here Are Three Initiatives We Are Embarking On To Ensure Nielsen Measurement Continues To Bring Transparency To Digital Advertising:

The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data have skyrocketed. “the nfl continues to support nielsen’s efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,” said. To help cut through the.

Discover How Ai, Consumer Insights, And Retail Technology Are Driving Private Label Growth.

We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth. In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Largest consumer panel in the world delivers faster, more precise insights to drive growth nielseniq (niq) is proud to announce the launch of its newly expanded omnishopper.

Tv Remains A Powerful Force, Especially As.

Expert insights at your fingertips. To better understand consumers’ feelings about inflation, the platforms and channels they are using, and sentiments around influencers,. By effectively interpreting survey results at scale, companies can gain a strategic advantage, leveraging consumer insights to inform product innovations, marketing campaigns, and.